Local Marketing

Looking for small business marketing ideas? Sponsoring community events can be an excellent way to build goodwill in your community.

Look into the usage of door hangers as a marketing tool for your business. Learn about the benefits of using it to advertise your business locally.

If you have ever wondered just how to make best use of a chamber of commerce membership, wonder no more. This article lists specific things you can do to make sure your chamber membership works for your and your business.

Depending on where you want to start your own business, sometimes it is more helpful to market locally first before pursuing broad market strategies. This is especially true in towns that maybe represent more of Main Street than Wall Street and where people tend to know each other more.

Flyers are usually discarded even without a second glance. Do you think businesses can get anything out of their advertising campaigns using flyers at all? Here are four superb ideas you can use for your Flyers:

Do you have to dress as a giant hamburger to steal the limelight from your competitors? Whacky publicity stunts can sometimes damage a company's reputation. So read this before you don that penguin suit and perform a fish catching act in the local shopping precinct.

Clown-a-phobes might not think Ronald McDonald has appeal, but that didn't stop the burger chain using the clown as their mascot. With mascots you need to appeal to the masses, not the few -- but that's sometimes easier said than done.

Worried that consumers are skipping over your local small business for other shopping opportunities? According to a recent survey, localized SMBs may be positioned to achieve gains in today's economy.