Small Business Marketing

Using Door Hanger for Local Marketing

Written by Rayzelle Forrest Young for Gaebler Ventures

Look into the usage of door hangers as a marketing tool for your business. Learn about the benefits of using it to advertise your business locally.

Using door hangers as a form of marketing is a practice that has been used for some time now.

Door hangers are a great way for small businesses to reach out to their local customers and untapped market. Since every home has a door it is no wonder this has become a popular way of advertising in neighborhoods. Door hangers can serve to be multi functional a flyer too. You don't necessarily have to attach them to a door. They can be put on car windshields, hung on mailboxes, displayed on bulletin boards or anywhere else you would put a flyer.

If you decide to use this form of marketing, as with all your other promotional materials, you want your door hangers to be as attractive as possible. The better it looks, the more customers you will reel in. You can even put coupons and other promotional tools on your door hangers to get your customers to take action and either come in or call. For a business that primarily operates locally, this type of response it priceless. Here is why they are great for local marketing.

Allows Personalized Branding

Just as with flyers, you can include company logos and mottos on your door hangers. They are big enough to accommodate a variety of promotional giveaways in addition to you being able to include your businesses own personal branding. You can even add photos of what your product or service is. Customers love to see what your company has to offer and how it can benefit them.

Timely For Small Neighborhoods

Since door hangers are easy to attach, they can serve to be time efficient. Unlike with a flyer, you don't have to figure the best place to put it or fumble with folding to make it fit somewhere your customers can see it. By being able to hang it on a door quickly and move on allows you to cover a neighborhood in a reasonable amount of time.

Better For Local Customer Communication

When people see door hangers attached to their doors they anticipate that someone is trying to communicate with them. Customers tend to read them to see who is trying to reach them and what for. For you as an entrepreneur, this is exactly the response you want them to have. This method of marketing gets your company information directly into the hands you want them to be in.

Tapping in to local customers is essential for a small business. Door hangers are an excellent marketing tool to help you achieve this. They are time efficient, good for communication and prompts customers to take action. This is exactly what you need as a small business owner.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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