Small Business Marketing

Water Bottles for Summer Marketing

Written by Rayzelle Forrest Young for Gaebler Ventures

This article highlights the use of reusable water bottles as a summer marketing tool. It also explains how this product is often overlooked.

Water bottles as a promotional product for the summer is an obvious but often overlooked choice for business marketing.

Warm summer temperatures usually cause people to drink more water than they do in other seasons of the year. Taking note of the increased consumption of water during this time can prove to be beneficial to your company's summer marketing methods. Reusable water bottles are a simple solution to getting your company name in front of your existing and potential customers on a regular basis which is exactly what you want a promotional product to do.

The business of bottled water is one that has become successful due to people's need and want to have water on the go. In addition, the infatuation with health and fitness has also yielded a major contribution to this industry. As a business owner, it would be to your advantage to capitalize on this when thinking about your marketing plan.

Generally Inexpensive

Reusable water bottles as a promotional product in the summer is an effective way to get the most out of your marketing budget. Depending on what type of bottle you use, they are fairly inexpensive and can easily be bought in bulk. This is a plus for any business that has a limited advertising budget. This allows you to get the most bang for your buck while providing your customers with something that they can get a lot of use out of. While customers are using your water bottle over and over again they are also seeing your business name numerous times throughout the day. This is great for name recognition and branding.

Makes Use of Human Behavior

Water bottles that can be reused are also great because they allow customers to refill it as many times as they want. Refilling water bottles is a behavior that people take to more often in the summer months. This product is also great when people are traveling which tends to happen more in the summer too. Reusable water bottles are perfect for this natural human behavior pattern.

Has Product Versatility

The versatility of reusable water bottles is another reason why this is a good promotional product. In addition to water, it can also be used for energy drinks as well as other liquids that are often consumed in the summer months. They can be put in refrigerators, ice chests and cup holders while traveling. Because of the convenience and popularity of them, people are more apt to use this product on a daily basis throughout the summer. This translates into a large amount of exposure for your business.

When thinking about a promotional product for your business you want to choose one that will allow your company name to be seen as often as possible. Reusable water bottles is the perfect product to do just that. Because of their versatility, convenience and affordable price, adding them to your summer marketing plan is a smart choice for any business. Don't be fooled by the simplicity of this product as a promotional tool. It can prove to be very effective at adding a boost your company's customer base.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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