Tech Company M&A Transactions
MarketSoft Software Acquisition
MarketSoft Software, based in Lexington, was bought by Unica. The parties disclosed the acquisition price to be $7.3 million.
Transaction Overview
Company Name
Acquired By
Announced On
12/20/2005
Transaction Type
M&A
Amount
$7,250,000
M&A Terms
Unica Corporation (Nasdaq:UNCA), announced the acquisition of MarketSoft Software Corporation, a privately held provider of lead management and event-detection solutions, effective as of December 20, 2005. Unica paid $7.25 million in cash, and assumed specified liabilities, in acquiring substantially all of the assets of MarketSoft, including all of MarketSoft's technology and customer contracts.
Company Information
Company Status
Acquired or Merged
Industry
Software
Mailing Address
10 Maguire Rd 330
Lexington, MA 02421
USA
Lexington, MA 02421
USA
Phone
Email Address
Not Recorded
Overview
MarketSoft makes the hard sell a little easier. The company hopes to carve out a niche in the crowded customer relationship management marketplace with its marketing automation software. The company's software includes applications for managing sales leads, planning and executing marketing campaigns, and measuring the effectiveness of marketing programs.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Robert Hiss
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Prev: 12/20/2005: Edge Dynamics venture capital transaction
Next: 12/22/2005: Orexigen Therapeutics venture capital transaction
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