Indiana Business Startup Guides

Start a Business in Peru, Indiana

Are you starting a business in Peru, Indiana? This article discusses the most important things to consider when opening a business in Peru.

Do You Have Entrepreneurial Drive and Passion?

Before quitting your day job, consider your entrepreneurial instincts and capabilities.

Because entrepreneurship is not for everyone, we recommend you do the following to help you assess whether you should move forward with starting a business:

  • Speak with other entrepreneurs in Peru. Get their candid feedback on what it takes to start a successful business.
  • You should read Business Failure. It's a good read for those who are thinking about becoming an entrepreneur.
  • Involve a spouse, family member or trusted friend in the decision. A support network of family and friends can be a great sounding board for good advice before you decide for sure to go into business.

What Business to Start

There are many businesses that you can start. How do you know which type of business is right for you? If you are struggling with what type of business to start, read Business Ideas That Don't Make Sense.

For in-depth how-to guides on how to start specific businesses, browse our Good Businesses to Start section of our site. For example, you might be interested in our Starting an Unlicensed Nurses Business guide or our Opening a Glass Artists Business guide.

Remember that Peru is the place where you are starting a business. Some businesses will do better in Peru than others. Make sure you fully understand Peru demographics before you lock in on your business idea.

Peru, Indiana Demographic Information

Peru has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Peru demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Peru.

Business Size
# of
Businesses
1-4 Employees
4125
5-9 Employees
1680
10-19 Employees
1080
20-49 Employees
720
50-99 Employees
180
100-249 Employees
90
250-499 Employees
60
500-999 Employees
15
1000+ Employees
0
All Peru Businesses
7950

As a new Peru entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Peru for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type
# of
Businesses
Automotive Exhaust System Repair
1
Automotive Glass Replacement Shops
1
Automotive Parts and Accessories Stores
5
Barber Shops
1
Beauty Salons
4
Bed-and-Breakfast Inns
1
Beer and Ale Merchant Wholesalers
1
Boat Dealers
1
Book Stores
1
Bowling Centers
1
Business Associations
3
Cable and Other Program Distribution
1
Cafeterias
1
Car Washes
1
Cemeteries and Crematories
1
Cheese Manufacturing
1
Child and Youth Services
1
Child Day Care Services
1
Children's and Infants' Clothing Stores
1
Civic and Social Organizations
8
Coin-Operated Laundries and Drycleaners
1
Commercial Lithographic Printing
1
Commercial Screen Printing
3
Computer and Software Stores
2
Construction Sand and Gravel Mining
1
Consumer Lending
1
Convenience Stores
2
Convention and Visitors Bureaus
1
Discount Department Stores
1
Drinking Places (Alcoholic Beverages)
6
Electric Power Distribution
3
Electrical Contractors
4
Elementary and Secondary Schools
3
Emergency and Other Relief Services
1
Employment Placement Agencies
1
Farm Supplies Merchant Wholesalers
1
Finish Carpentry Contractors
1
Fitness and Recreational Sports Centers
3
Floor Covering Stores
1
Florists
2
Full-Service Restaurants
14
Funeral Homes and Funeral Services
2
Furniture Stores
3
General Automotive Repair
5
General Freight Trucking, Local
2
General Medical and Surgical Hospitals
1
General Rental Centers
3
Gift, Novelty, and Souvenir Stores
3
Golf Courses and Country Clubs
2
Hardware Merchant Wholesalers
1
Hardware Stores
1
Household Appliance Stores
2
Insurance Agencies and Brokerages
12
Investment Advice
2
Janitorial Services
4
Jewelry Stores
1
Lessors of Other Real Estate Property
2
Limited-Service Restaurants
18
Local Messengers and Local Delivery
1
Machine Shops
2
Manufactured (Mobile) Home Dealers
2
Masonry Contractors
1
Meat Markets
1
Metal Household Furniture Manufacturing
1
Metal Stamping
1
Mobile Food Services
1
Mortgage and Nonmortgage Loan Brokers
2
Motorcycle Dealers
1
Museums
2
Musical Instrument and Supplies Stores
1
News Dealers and Newsstands
1
Newspaper Publishers
1
Nonresidential Property Managers
1
Nursing Care Facilities
3
Offices of Certified Public Accountants
3
Offices of Chiropractors
5
Offices of Dentists
6
Offices of Optometrists
3
Offices of Podiatrists
2
Optical Goods Stores
1
Outdoor Power Equipment Stores
1
Paint and Wallpaper Stores
1
Painting and Wall Covering Contractors
1
Pet and Pet Supplies Stores
1
Petroleum Bulk Stations and Terminals
2
Pharmacies and Drug Stores
2
Professional Organizations
1
Radio Stations
1
Railroad Rolling Stock Manufacturing
1
Ready-Mix Concrete Manufacturing
1
Residential Remodelers
7
Rooming and Boarding Houses
1
Savings Institutions
1
Sawmills
1
Securities Brokerage
5
Shoe Stores
1
Site Preparation Contractors
4
Snack and Nonalcoholic Beverage Bars
3
Steel Foundries (except Investment)
1
Tax Preparation Services
1
Tire Dealers
2
Title Abstract and Settlement Offices
2
Tobacco Stores
3
Used Car Dealers
7
Used Household and Office Goods Moving
1
Vending Machine Operators
1
Veterinary Services
1
Video Tape and Disc Rental
3
Vocational Rehabilitation Services
2
Wholesale Trade Agents and Brokers
2
Wired Telecommunications Carriers
1
Wood Container and Pallet Manufacturing
2

Choosing a Business Name

A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.

Before you decide on a company name, run it by some prospective customers and see what they think. If they don't like it, it's probably a good idea to go back to the drawing board.

For other considerations regarding naming a company, we recommend this article: Branding Advice.

On a final note, given that you are starting a business in Peru, it's very important that you make sure no Indiana company has already registered the company name you have selected.

Raising Money for Your New Venture

Obtaining startup financing for your Peru business is not an easy task. If you don't have a rich uncle to fund you, you'll need to be creative in how you approach your fundraising efforts.

On the bright side, this site contains dozens of articles on raising money, including one we recommend entitled Business Cash Advances.

For Peru entrepreneurs with great ambition but a shortage of investment capital, check out our List of Indiana Angel Investors and our List of Indiana Venture Capital Firms.

Marketing Your New Company

To grow your Peru business, having an excellent marketing plan is fundamental to your business achieving its goals.

There are myriad resources on this site to help you with your marketing plan. Direct Mail Costs is a good read to get your marketing juices flowing. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.

Now It's Up To You

You have a dream -- starting a business in Peru. To achieve your dream, you have to persevere, even when the odds are against you.

If you choose the right business and love what you do, you will greatly increase your odds of success.

This site is all about helping entrepreneurs in Peru and elsewhere to achieve real success. We believe entrepreneurship is an amazing engine for job creation in Peru, neighborhood development and overall economic health.

More Entrepreneurial Resources for Starting a Business in Peru, Indiana

Here are more links that we believe will help you be successful in starting a business in Peru.

More Business Startup Guides for Indiana

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Starting a Business in Petersburg

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