We Need Better Marketing
Marketing an Auto Warranty Services Business
Marketing an auto warranty services business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for auto warranty services business owners and managers.
For an auto warranty services business, exceptional product quality is only part of the struggle to meet revenue goals.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Remember the Importance of Signage
Good signage is a Business 101 concept. Despite the fact that auto warranty services businesses vary in scope and circumstance, signage can be used by any auto warranty services business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Given the fact that signage in auto warranty services businesses has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Leveraging Print Ads
Print advertising has been a marketing staple for auto warranty services businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your auto warranty services business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. However, measuring the amount of influence your brand has in the marketplace can be trickier. Fortunately, media monitoring has the ability to give your auto warranty services business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
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