Business Signage

Buying business signs may not sound strategic, but an effective small business sign is in fact a great marketing tool. Check out our small business signage advice to make sure you are making the most of your signage investment.

Your business sign is your first impression on prospective customers. With a lot riding on the outcome, you have a lot think about when it comes to your business sign.

Neon signs are part of the American landscape. Some people love them, others hate them. But is a neon sign right for your business?

Colors have a language all their own, and while red has been used, traditionally, as an eye catching way to grab attention and announce sale prices or 'everything must go' deals it's also a gaudy technique. For businesses that deal with things in a subtler way, red won't mean bargain, it'll mean danger.

For consumers, a great sign is a hallmark of a great company. Since your business can't afford to put your sign design in the hands of amateurs, you need to know the qualities to look for in a custom business sign company.

An attractive business sign will draw customers and bring new life to your business. But what are some of the attributes of a truly exceptional business sign?

There are few things more annoying than a bad business sign. If customers don't like your signage, their irritation will likely translate into ill will toward your business. Make your business sign work for you instead of against you by avoiding these common business sign mistakes.

Think business signs aren't very important? You might change your mind once you understand the important role business signs play in our modern economy.