We Need Better Marketing
Marketing an Architectural Programming Firm
There is little room for error in marketing an architectural programming firm in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
For every architectural programming firm winner, there multiple architectural programming firms struggling to survive.
Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the strategies that other architectural programming firms utilize in the marketplace.
Remember the Importance of Signage
Good signage is a Business 101 concept. Even though architectural programming firms vary in scope and circumstance, every company in this space should thoughtfully consider what your signage says to potential customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Since the signage for architectural programming firms has unique characteristics, avoid glossing it over as an afterthought. Talk to a nearby business sign franchise company or an independent business sign company and see what they recommend.
Viral Marketing
There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for an architectural programming firm, you ultimately have to cross your fingers and hope for the best. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly architectural programming firms that need to be profitable in a small slice of the market. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Share this article
Additional Resources for Entrepreneurs