How Can I Improve Our Marketing
Marketing a Protective Coating Applicators Business
A profitable protective coating applicators business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
In fact, a good marketing strategy can level the playing field and help small to medium-sized protective coating applicators businesses scale their visibility with consumers. The key is to market smart through the consistent application of fundamental marketing concepts.
Media Monitoring
Measurement and evaluation are critical considerations for effective PR and marketing plans. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your protective coating applicators business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Make Sure You Have a Good Business Sign
Effective signage gives your brand constant exposure in its geographic market. Despite the fact that protective coating applicators businesses are very different from each other, every company in this space should thoughtfully consider what your signage says to potential customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.
Given the fact that signage in protective coating applicators businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your protective coating applicators business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
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