Niche Marketing Plans
Marketing a Contractors' Signs Business
Small and medium size contractors' signs businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that contractors' signs businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Given the fact that signage in contractors' signs businesses is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Marketing Ethics
Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading contractors' signs businesses run tight ships, governed by a code of ethics that treats customers like true partners. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Leveraging Print Ads
Print advertising has been a marketing staple for contractors' signs businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your contractors' signs business through traditional print ad mediums. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
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