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Marketing a Building and Home Construction Business
The task of promoting a building and home construction business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
For a building and home construction business, a great business model doesn't guarantee solid revenues.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for building and home construction business profitability.
Directories
Directories are a common tool for finding a building and home construction business. Directory selection is often dictated by the market when promoting building and home construction businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.
Remember the Importance of Signage
Good signage is a Business 101 concept. Despite the fact that building and home construction businesses come in all shapes and sizes, sign content should focus on some common industry themes in addition to the details of your business. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.
Given the fact that signage in building and home construction businesses has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many building and home construction businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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