Facebook Ads

Gives details on how to set up a Facebook group and use it as a promotional tool. Discusses using wall posts and other group features to your advantage.

Want to advertise to young people? There's no better place to find them than at Facebook. Here's what you need to know about Facebook advertising.

Are you leveraging the advertising potential of Facebook in your business? The benefits of Facebook advertising range from lower costs per click to robust demographic targeting. For the full story, check out our list of the top Facebook advertising benefits.

Facebook advertising mistakes can tank your Facebook ad campaign results in a heartbeat. Even experienced advertisers can quickly veer off course. But we'll keep you on track with these common Facebook ad campaign mistakes to avoid.

Facebook advertising isn't appropriate for everyone. We take a look at Facebook advertisers -- who they are, what they do, and why they think Facebook is going to help them achieve their marketing objectives.

Facebook advertising statistics tell an interesting story, most notably that Facebook advertising is becoming very popular and that the company's profits are soaring as a result. We'll take a closer look at Facebook advertising trends and whether it has the legs for long-term survival.

How much does it cost to advertise on Facebook? With over half a billion Facebook users, advertising on Facebook can be a big opportunity for your business. But surprisingly, the costs for advertising on Facebook are fairly reasonable.