Our Contributing Authors
Celeste Heiter
Celeste Heiter is an entrepreneur and professional writer. She has owned several businesses, is a graphic designer and an expert on Japan and its culture. Today Celeste devotes her time to writing about a variety of business topics.
Articles written by Celeste Heiter
- Be a Mentor - One of the best ways to invest in the future of business and community welfare is by becoming a mentor. The information contained in this article defines the role of a mentor, mentoring venues and programs, and criteria for becoming a mentor.
- Book Review: The One Page Business Plan - Within the pages of this ingenious book, author and entrepreneur Jim Horan reduces the chore of formulating a business plan to the elegant simplicity of a single page.
- Can a Business Incubator Help You Grow Your Business? - Do you have a great idea for a new business but need help getting started? If so, a business incubation program may offer just the help you need.
- Cold Call Tips - Anyone who's ever made a cold call knows how frustrating it can be. These 10 cold-calling strategies will help you get your foot in the door.
- Finding a Mentor - The guidance of a trusted mentor is an invaluable resource at any phase of a business career. This article contains recommendations for mentoring resources and agencies that specialize in matching mentors with protégés seeking help with a career path or a business start-up, as well as the basic criteria for choosing a mentor.
- Five Proactive Strategies for Success - Lay the groundwork for a successful new business with five proactive strategies for making your company visible and respected in your community.
- Five Tips for Building Client Relationships - Five ways to build a personal relationship with a potential client beyond the initial pitch or presentation. In the long run, even if you don't get the account on the first try, staying in touch with a client may prove more valuable than you realize.
- Follow-Up and Get the Client - Tips for following up with a potential client after a presentation or pitch meeting. Natural segues for reconnecting with the client without seeming too eager or desperate.
- Get Organized with Microsoft Outlook - Microsoft Outlook is more than just an e-mail management tool. By exploring its many features, you can customize Outlook for your individual needs and turn it into a powerful tool to increase your productivity.
- Getting Past the Gatekeeper - Gaining access to a corporate decision-maker, either by phone, or in person, often means negotiating your way past a gatekeeper. These 10 tips will help you find a way in.
- Give Your Business a Five-Point Make-Over Before Listing It For Sale - The five most important aspects of preparing a business for sale. Ways to increase your chances of finding a viable buyer, and increasing your bottom line.
- Goal-Setting for Success - Goal-setting is one of the most valuable tools for productivity. No task is too small or too large to set as a goal on your daily to-do list. The secret is in learning how to set goals for success.
- Is Telecommuting Right For Your Business? - Telecommuting is one of the fastest-growing trends in contemporary business management. It's cost-efficient, it's "green", and it's good for employee morale. But is it right for your business? This list of pros and cons will help you decide.
- Make 'Em Pay: The Best Debt Collection Strategies (Part 1) - One of the most challenging issues faced by entrepreneurs is debt collection. This two-part article will help you decide whether to extend credit to clients, and strategies for collecting delinquent debts.
- Rapid Response Customer Service - In today's wireless world, your competitors are a mouse click or a cellular call away, so a rapid response to your customers' needs is more important than ever. Speed up your response time with these customer service tips.
- Seven Low-Cost Advertising Ideas for Small Businesses - Sometimes the most obvious mainstream advertising venues may be too costly or ineffective for many small businesses. This article presents seven alternative advertising venues that are perfect for the promotion of small businesses within the local community.
- Stress Management Tips for Entrepreneurs Part 1 - In the life of a busy entrepreneur, a certain measure of stress is unavoidable. But stress can be one of life's most pervasive and destructive forces. In this two-part article, you will learn how to identify the sources of stress as well as techniques for eliminating or coping with stress.
- Stress Management Tips for Entrepreneurs Part 2 - In the life of a busy entrepreneur, a certain measure of stress is unavoidable. But stress can be one of life's most pervasive and destructive forces. In this two-part article, you will learn how to identify the sources of stress as well as techniques for eliminating or coping with stress.
- When to Hire Help and Who to Hire - Part One - Questions for independent business people, sole proprietors, and freelancers to ask themselves when they are in need of help to keep their businesses running smoothly, efficiently, and profitably. Part one of a two part article.
- When to Hire Help and Who to Hire - Part Two - Questions for independent business people, sole proprietors, and freelancers to ask themselves when they are in need of help to keep their businesses running smoothly, efficiently, and profitably. This is part two of a two part article.
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