Business Terms Glossary
Mission Statement
Definition of Mission Statement
The Mission Statement of a business is a definition of its reason for being.
By defining the core purpose of an organization, employees and other stakeholders obtain clarity on how to make decisions. Every action within the organization should be compared against the mission statement to see if it is furthering organizational interests or hindering them.
Mission Statement References On This Site
These Gaebler.com articles mention this glossary term:
- How to Develop a Mission Statement - To help you get it right, here's our report card on a sampling of mission statements from the world of big business...
- Mission Statement Samples - The most successful businesses in the marketplace all have mission statements that clearly and precisely describe their activities and guide...
- Personal Mission Statements - Scores of entrepreneurs have relied on mission statements for the focus and motivation they need to realize...
- Team Mission Statements - The same process you used to create a mission statement for your company can also be used to focus...
- Why You Need a Web Site for Your Business - For example, sharing your mission statement and product line will help establish legitimacy in the...
- Documenting Social Entrepreneurship: Vision, Mission, Values - Despite the hype, more than a few small business owners think vision and mission statements are a waste of time � and in many cases...
- How to Write a Mission Statement - Fortunately, creating a mission statement probably isn't as difficult as it seems. Just...
- Mission Statements - A mission statement can play a critical role in the life of...
- Starting a Nonprofit Organization - Develop a mission statement...
- Mission Statement Mistakes - The simple truth of the matter is that there are dozens of mistakes that can prove fatal to your company's mission statement...
- Expert Advice on Mission Statements - Or you could listen to what the experts have to say about creating mission statements that make an impact...
- Diversity: The Emerging Diversity Paradigm - While it was in their mission statement to help all women in their practice, they felt...
- How to Create a Mission Statement - What's the real story? The real story is that the reasons given for ignoring mission statements often stem from a misunderstanding of their purpose and...
- Sales Growth Trap - While this strategy matched the company mission statement, there was little cost-analysis or return-analysis completed...
- The Starbucks Business Plan - Howard Schultz and Starbucks - Every corporate strategy begins with a mission statement...
- Organizational Planning - The planning process really begins with the company's mission statement. This statement gives a general description of the company...
- Going Global - Choices you make regarding your products, brand names, mission statements, advertising and marketing plans all must be made keeping...
- The Importance of a Mission Statement - When there is a mission statement to refer to, generally companies can maintain their track...
- Starting a Nonprofit Organization - Develop a mission statement...
- Expert Advice on Mission Statements - Or you could listen to what the experts have to say about creating mission statements that make an impact...
- How to Write a Mission Statement - Fortunately, creating a mission statement probably isn't as difficult as it seems. Just...
- Mission Statement Mistakes - The simple truth of the matter is that there are dozens of mistakes that can prove fatal to your company's mission statement...
- Mission Statement Samples - The most successful businesses in the marketplace all have mission statements that clearly and precisely describe their activities and guide...
- Personal Mission Statements - Scores of entrepreneurs have relied on mission statements for the focus and motivation they need to realize...
- Team Mission Statements - The same process you used to create a mission statement for your company can also be used to focus...
- Sales Growth Trap - While this strategy matched the company mission statement, there was little cost-analysis or return-analysis completed...
- Why You Need a Web Site for Your Business - For example, sharing your mission statement and product line will help establish legitimacy in the...
- The Starbucks Business Plan - Howard Schultz and Starbucks - Every corporate strategy begins with a mission statement...
- Documenting Social Entrepreneurship: Vision, Mission, Values - Despite the hype, more than a few small business owners think vision and mission statements are a waste of time � and in many cases...
- Going Global - Choices you make regarding your products, brand names, mission statements, advertising and marketing plans all must be made keeping...
- Diversity: The Emerging Diversity Paradigm - While it was in their mission statement to help all women in their practice, they felt...
- The Importance of a Mission Statement - When there is a mission statement to refer to, generally companies can maintain their track...
- How to Develop a Mission Statement - To help you get it right, here's our report card on a sampling of mission statements from the world of big business...
- Mission Statements - A mission statement can play a critical role in the life of...
- Organizational Planning - The planning process really begins with the company's mission statement. This statement gives a general description of the company...
- How to Create a Mission Statement - What's the real story? The real story is that the reasons given for ignoring mission statements often stem from a misunderstanding of their purpose and...
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