Viral marketing refers to any tactic that encourages individuals to convey a marketing message to others, thus creating the possibility of exponential growth in the message's influence and exposure. Like viruses, such tactics take advantage of fast multiplication to blast the message to thousands or millions. Off the internet, viral marketing is known as 'creating a buzz', 'word-of-mouth', 'network marketing' or 'leveraging the media'. But on the internet, it's called viral marketing. What are the elements of viral marketing?