Tech Company Financing Transactions
Operative Funding Round
On 2/24/2011, Operative raised $10 million in investment from ORIX Ventures and private investors.
Transaction Overview
Company Name
Announced On
2/24/2011
Transaction Type
Debt
Venture Equity
Venture Equity
Amount
$10,000,000
Round
Undisclosed
Investors
Proceeds Purpose
The funding follows the recent Solbright acquisition and launch of Operative.One and will support further growth and expansion initiatives. Secondly, Operative will also use the new capital to enhance its offerings to both supply side platforms (in other words, publishers) and demand side platforms (agency trading desks and their intermediaries).
Company Information
Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
6 East 32nd St. 2nd Floor
New York, NY 10016
USA
New York, NY 10016
USA
Phone
Website
Email Address
Overview
Operative enables interactive publishers and agencies to meet the demands of an increasingly dynamic Internet marketplace and to improve their bottom lines by providing expert management of ad operations through their industry-leading technology and truly obsessive service.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Lorne Brown
Chief Operating Officer
Jason Witt
Chief Technical Officer
Glen Ceniza
VP - Customer Service
Brenda Garcia
VP - Human Resources
Catherine Page
VP - Product Management
Devlin Jefferson
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