Tech Company Financing Transactions
TRA Funding Round
On 5/7/2009, TRA raised $13.5 million in Series B funding from Arbitron, Kodiak Venture Partners and WPP Ventures.
Transaction Overview
Company Name
Announced On
5/7/2009
Transaction Type
Venture Equity
Amount
$13,500,000
Round
Series B
Investors
Arbitron (Lead Investor) (Mark Lieberman)
Kodiak Venture Partners (Chip Meakem)
WPP Ventures (Sheila Spence)
Proceeds Purpose
TRA plans to use the funds to grow its sales team and continue investing in TRA's online reporting engine, Media TRAnalytics�, which draws from the largest, anonymous television database of 1.5 million households and the largest anonymous single source database of 370,000 households nationwide
Company Information
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
52 Vanderbilt Avenue 17th Floor
New York, NY 10017
USA
New York, NY 10017
USA
Phone
Website
Email Address
Overview
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Mark Lieberman
Chief Technical Officer
Brian Canning
President
Bob Meyers
VP - Engineering
Zvia Faro
VP - Finance
Lucas Tanner
VP - Marketing
Terese Herbig
VP - Operations
Kemal Bokhari
VP - Sales
Pierre Bouvard
VP - Sales
Fariba Zamaniyan
Browse more venture capital transactions:
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Next: 5/7/2009: Sadra Medical venture capital transaction
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