Tech Company Financing Transactions
mNectar Funding Round
On 7/10/2014, mNectar raised $7 million in funding from New Enterprise Associates and XG-Ventures.
Transaction Overview
Company Name
Announced On
7/10/2014
Transaction Type
Venture Equity
Amount
$7,000,000
Round
Undisclosed
Investors
New Enterprise Associates (Rick Yang)
Proceeds Purpose
mNectar will use the investment to deepen its leadership, engineering, and business teams both in the U.S. and abroad.
Company Information
Company Status
Private & Independent
Industry
Mobile
Mailing Address
450 Townsend St.
San Francisco, CA 94107
USA
San Francisco, CA 94107
USA
Phone
Website
Email Address
Overview
mNectar revolutionizes app discovery with its Playable technology, allowing customers to try mobile apps and games before downloading. mNectar has proven to drive higher ad revenue for app developers and delivers higher quality users for advertisers, performing considerably better than interstitials and video advertising.
Management Team
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