Tech Company Financing Transactions
TRA Funding Round
TRA closed a $18.2 million Series C investment round on 5/26/2010. Backers included Arbitron, Intel Capital and WPP Ventures.
Transaction Overview
Company Name
Announced On
5/26/2010
Transaction Type
Venture Equity
Amount
$18,200,000
Round
Series C
Investors
Proceeds Purpose
TRA will use the funding for market expansion, data acquisition and to ramp up recruitment.
Company Information
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
52 Vanderbilt Avenue 17th Floor
New York, NY 10017
USA
New York, NY 10017
USA
Phone
Website
Email Address
Overview
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Mark Lieberman
Chief Technical Officer
Brian Canning
President
Bob Meyers
VP - Engineering
Zvia Faro
VP - Finance
Lucas Tanner
VP - Marketing
Terese Herbig
VP - Operations
Kemal Bokhari
VP - Sales
Pierre Bouvard
VP - Sales
Fariba Zamaniyan
Browse more venture capital transactions:
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We report on every notable VC transaction. VC investment data records on this site are sourced from publicly available VC deal announcements. The information comes to us via our partnership with VentureDeal.com, an affiliated venture.
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