Tech Company Financing Transactions
Mars Petcare Funding Round
On 2/17/2025, Mars Petcare landed $27 million in financing from Fonterra.
Transaction Overview
Company Name
Announced On
2/17/2025
Transaction Type
Venture Equity
Amount
$27,000,000
Round
Undisclosed
Investors
Fonterra (Charlotte Rutherford)
Proceeds Purpose
Approximately half of the investment will be allocated to providing funding for on-farm tools and technology to around 2,000 Fonterra dairy farmers. The remaining funds will go into the pockets of about 165 farmers each year who make the most progress against sustainability goals in amounts of up to $15K USD, on average, per farmer annually.
Company Information
Company Status
Private & Independent
Industry
Consumer
Mailing Address
6885 Elm St.
McLean, VA 22101
USA
McLean, VA 22101
USA
Phone
Website
Email Address
Not Recorded
Overview
Headquartered in Brussels, Belgium, Mars Petcare is one of the world's leading pet care providers and employs more than 35,000 Associates across 50 countries.
Management Team
Title
Name
Email & Social
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