Tech Company Financing Transactions

Mars Petcare Funding Round

On 2/17/2025, Mars Petcare landed $27 million in financing from Fonterra.

Transaction Overview

Company Name
Announced On
2/17/2025
Transaction Type
Venture Equity
Amount
$27,000,000
Round
Undisclosed
Investors

Fonterra (Charlotte Rutherford)

Proceeds Purpose
Approximately half of the investment will be allocated to providing funding for on-farm tools and technology to around 2,000 Fonterra dairy farmers. The remaining funds will go into the pockets of about 165 farmers each year who make the most progress against sustainability goals in amounts of up to $15K USD, on average, per farmer annually.

Company Information

Company Status
Private & Independent
Industry
Consumer
Mailing Address
6885 Elm St.
McLean, VA 22101
USA
Email Address
Not Recorded
Overview
Headquartered in Brussels, Belgium, Mars Petcare is one of the world's leading pet care providers and employs more than 35,000 Associates across 50 countries.
Profile
Mars Petcare LinkedIn Company Profile
Social Media
Mars Petcare Company Twitter Account
Company News
Mars Petcare News
Facebook
Mars Petcare on Facebook
YouTube
Mars Petcare on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Grant Reid
  Grant Reid LinkedIn Profile  Grant Reid Twitter Account  Grant Reid News  Grant Reid on Facebook
Chief Financial Officer
Claus Aagaard
  Claus Aagaard LinkedIn Profile  Claus Aagaard Twitter Account  Claus Aagaard News  Claus Aagaard on Facebook
Chief Marketing Officer
Andrew Clarke
  Andrew Clarke LinkedIn Profile  Andrew Clarke Twitter Account  Andrew Clarke News  Andrew Clarke on Facebook
VP - General Counsel
Stefanie Straub
  Stefanie Straub LinkedIn Profile  Stefanie Straub Twitter Account  Stefanie Straub News  Stefanie Straub on Facebook
VP - Human Resources
Eric Minvielle
  Eric Minvielle LinkedIn Profile  Eric Minvielle Twitter Account  Eric Minvielle News  Eric Minvielle on Facebook
VP - Regulatory Affairs
Andrew Pharoah
  Andrew Pharoah LinkedIn Profile  Andrew Pharoah Twitter Account  Andrew Pharoah News  Andrew Pharoah on Facebook


 

 

Browse more venture capital transactions:

Prev: 2/17/2025: Abridge venture capital transaction
Next: 2/17/2025: Flit venture capital transaction

 

Share this article

 


Where The Data Comes From

Our team works diligently to report on every notable VC transaction. VC investment data records reported here are sourced from news reports and company announcements. The information comes to us via our partnership with VentureDeal.com, an affiliated venture.

 


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary