Tech Company Financing Transactions
Who What Wear Funding Round
Who What Wear, based in Los Angeles, secured $8 million from Advancit Capital, Amazon and Bertelsmann Digital Media Investments.
Transaction Overview
Company Name
Announced On
8/13/2015
Transaction Type
Venture Equity
Amount
$8,000,000
Round
Series B
Investors
Proceeds Purpose
The new funding will be used to grow the content business as well as expand internationally, first in Europe and Australia. And beyond that, it seems that Who What Wear is looking to launch its own ecommerce product.
Company Information
Company Status
Private & Independent
Industry
Internet & IoT
Mailing Address
6351 Wilshire Blvd.
Los Angeles, CA 90048
USA
Los Angeles, CA 90048
USA
Phone
Website
Email Address
Not Recorded
Overview
Who What Wear is the definitive authority for trend-setting fashionistas and their followers between the ages of 18-34 -- this multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities such as Rachel Bilson and Nicole Richie.
Management Team
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