Tech Company M&A Transactions
Simpli.fi Acquisition
On 9/1/2017, Simpli.fi was bought by GTCR. No details on deal value or acquisition price were disclosed.
Transaction Overview
Company Name
Acquired By
Announced On
9/1/2017
Transaction Type
M&A
Amount
Unknown
M&A Terms
Simpli.fi, the programmatic advertising platform that delivers localization and personalization at scale, announced today that GTCR, a leading Private Equity firm based in Chicago, IL, will acquire a majority stake in the company.
Company Information
Company Status
Acquired or Merged
Industry
Enterprise IT
Mailing Address
1407 Texas Street 202
Fort Worth, TX 76102
USA
Fort Worth, TX 76102
USA
Phone
Website
Email Address
Overview
Simpli.fi is a full-service, Demand-Side Platform or DSP. Practically this means that we help Advertisers, Networks, and Agencies to purchase display (e.g. banners) inventory on an impression-by-impression basis from thousands of publishers across all Supply-Side Platforms (e.g. AdEx, etc.) in a bid-based, real-time environment.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Paul Harrison
Chief Executive Officer
Frost Prioleau
Chief Technical Officer
Paul Harrison
VP - Bus. Development
Donny Dye
VP - Client Services
Elizabeth Brockey
VP - Finance
Andries Marx
VP - Marketing
Ryan Horn
Browse more venture capital transactions:
Prev: 9/1/2017: HowStuffWorks venture capital transaction
Next: 9/1/2017: Notable venture capital transaction
Share this article
Where The Data Comes From
We do our best to document every notable VC transaction. VC investment data records on this site come from news reports and company announcements. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.
Additional Resources for Entrepreneurs