MediaAlpha IPO

10/28/2020

IPO

$175,750,000

We intend to [i] contribute $70.8 million of the net proceeds to the Company from the sale of shares of Class A common stock in this offering to Intermediate Holdco for Intermediate Holdco to purchase Class B-1 units of QL Holdings LLC from the Selling Class B-1 Unit Holders (which Class B-1 units will be converted into Class A-1 units of QL Holdings LLC) to provide liquidity to such Selling Class B-1 Unit Holders and [ii] contribute $24.0 million of the net proceeds to the Company from the sale of shares of Class A common stock in this offering to Intermediate Holdco for further contribution to QL Holdings LLC, and in turn to QuoteLab, LLC, which will be used, together with cash on hand, to repay outstanding borrowings under the 2020 Credit Facilities. We intend to contribute remaining net proceeds, if any, to the Company from the sale of shares of Class A common stock in this offering to Intermediate Holdco for further contribution to QL Holdings LLC to use for working capital, capit

Publicly-held

Digital Media & VR & AR

700 South Flower St. 640
Los Angeles, CA 90017
USA

Undisclosed

MediaAlpha (NYSE: MAX). Our vision is to change the status quo by building technology that profoundly disrupts this old way of doing business and empowers participants to transact through an open, programmatic ecosystem. Since our inception, our technology platform has been utilized by over 300 partners to revolutionize how they buy and sell vertical search media.