Tech Company M&A Transactions
TRA Acquisition
TRA was acquired by TiVo. The acquisition became public on 7/18/2012. TiVo said the transaction price was $20 million.
Transaction Overview
Company Information
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
52 Vanderbilt Avenue 17th Floor
New York, NY 10017
USA
New York, NY 10017
USA
Phone
Website
Email Address
Overview
Advertisers demand more accountability and measurement of their media spend. Industries such as television are seeing an erosion of advertising dollars while Internet advertising is growing fast, in large part because of the perception of accountability.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Mark Lieberman
Chief Technical Officer
Brian Canning
President
Bob Meyers
VP - Engineering
Zvia Faro
VP - Finance
Lucas Tanner
VP - Marketing
Terese Herbig
VP - Operations
Kemal Bokhari
VP - Sales
Pierre Bouvard
VP - Sales
Fariba Zamaniyan
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We report on every notable VC transaction. VC investment data records on this site are sourced from publicly available VC deal announcements. The information comes to us via our partnership with VentureDeal.com, an affiliated venture.
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