Tech Company Financing Transactions
Affinnova Funding Round
Sherbrooke Capital and Flagship Pioneering participated in a $4.5 million Series C capital raise for Affinnova. The funding round closed on 8/17/2004.
Transaction Overview
Company Name
Announced On
8/17/2004
Transaction Type
Venture Equity
Amount
$4,500,000
Round
Series C
Investors
Sherbrooke Capital (Lead Investor) (John Giannuzzi)
Flagship Pioneering (Noubar Afeyan)
Proceeds Purpose
This latest financing round is expected to help accelerate Affinnova's go-to-market efforts, extend technology leadership in the application of genetic technology to consumer marketing, and build operational capabilities to support growing industry adoption of Affinnova's solutions, including IDEA(TM) technology.
Company Information
Company Status
Private & Independent
Industry
Software
Mailing Address
265 Winter St.
Waltham, MA 02451
USA
Waltham, MA 02451
USA
Phone
Website
Email Address
Overview
Affinnova innovation technology improves marketing success related to product development, packaging, ad design, messaging, pricing and store placement.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Waleed Al-Atraqchi
Chief Technical Officer
Kamal Malek
VP - Bus. Development
Kevin Daly
VP - Engineering
Mahesh Pai
VP - Finance
Matt Tuel
VP - Product Management
Steve Lamoureux
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