Tech Company Financing Transactions
Affinio Funding Round
Social Starts and Whitecap Venture Partners participated in a $9 million Series B funding round for Affinio. This VC investment round was announced by the company on 11/28/2017.
Transaction Overview
Company Name
Announced On
11/28/2017
Transaction Type
Venture Equity
Amount
$9,000,000
Round
Series B
Investors
Whitecap Venture Partners (Joe Catalfamo)
Proceeds Purpose
A big chunk of its latest funding round will go toward product integrations with DMPs and DSPs, as well as with data brokers that aggregate store transactions, which CPG clients increasingly use to dictate media spend.
Company Information
Company Status
Private & Independent
Industry
Internet & IoT
Mailing Address
2717 Joseph Howe Dr. 300
Halifax NS, B3L 4T9
Canada
Halifax NS, B3L 4T9
Canada
Phone
Website
Email Address
Overview
Affinio is an award-winning marketing intelligence platform that leverages the interest graph to understand today's consumer. We empower the world's leading brands, agencies, media companies, and publishers to redefine the way they research, plan, and execute marketing strategies.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Timothy Burke
Chief Technical Officer
Stephen Hankinson
Co-Founder
Ardi Iranmanesh
VP - Engineering
Phil Renaud
Browse more venture capital transactions:
Prev: 11/28/2017: Libra venture capital transaction
Next: 11/28/2017: Lyft venture capital transaction
Share this article
Where The Data Comes From
Our team works diligently to report on every notable VC transaction. VC investment data records reported here come from news reports and company announcements. The data is sourced from VentureDeal.com, an affiliated venture.
Additional Resources for Entrepreneurs