Tech Company Financing Transactions
Vividly Funding Round
Vividly closed a $30 million Series B investment round on 1/14/2025. Investors included Centana Growth Partners and private investors.
Transaction Overview
Company Name
Announced On
1/14/2025
Transaction Type
Venture Equity
Amount
$30,000,000
Round
Series B
Investors
Centana Growth Partners (Lead Investor) (Matt Alfieri)
Proceeds Purpose
The Series B investment will be used to scale Vividly's engineering and product teams, enhance AI-driven capabilities, and deepen integrations within the CPG landscape to provide a unified platform for trade promotion and financial management.
Company Information
Company Status
Private & Independent
Industry
Consumer
Mailing Address
19 Purple Martin Pl.
Spring, TX 77381
USA
Spring, TX 77381
USA
Phone
Undisclosed
Website
Email Address
Not Recorded
Overview
Vividly (formerly Cresicor) is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG). From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Alexander Whatley
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We do our best to document every notable VC transaction. VC transactions reported here come from news reports and company announcements. The data comes to us via our partnership with VentureDeal.com, an affiliated venture.
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