Tech Company Financing Transactions
CreativeX Funding Round
Beringea, Conviction Capital and Guggenheim Investments invested in a $25 million Series B capital raise for CreativeX. The funding round was recorded on 6/7/2022.
Transaction Overview
Company Name
Announced On
6/7/2022
Transaction Type
Venture Equity
Amount
$25,000,000
Round
Series B
Investors
Proceeds Purpose
The funding will enable the business to supercharge its growth across core areas: Any Creative, Anywhere: Increase content coverage beyond social to cover display, ecommerce, and TV; Deeper Creative Insights: Launch new creative measurement capabilities, such as rating content based on its sustainability and accessibility; Data Portability: Expanded APIs to help marketers export and merge creative data with their existing data lakes; Push the industry forward: Invest in a data and research arm to accelerate research on creative effectiveness.
Company Information
Company Status
Private & Independent
Industry
MarTech
Mailing Address
36 West 20th St. 1002
New York, NY 10011
USA
New York, NY 10011
USA
Phone
Undisclosed
Website
Email Address
Not Recorded
Overview
Truth be told, CreativeX was a happy accident born out of endless optimization and experimentation for my first business, Hatch.co. Through our brutal, no-stone-left-unturned efforts to grow revenue, we started measuring how the content of an image impacted its performance, only to find that marketing performance varied quite significantly based on what was inside each image we showed to our users.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Anastasia Leng
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