Tech Company Financing Transactions

INVIDI Technologies Funding Round

INVIDI Technologies secured a $49 million funding round on 4/15/2011. Investors included BDC Venture Capital, Direct TV and EnerTech Capital.

Transaction Overview

Announced On
4/15/2011
Transaction Type
Venture Equity
Amount
$49,000,000
Round
Undisclosed
Investors

BDC Venture Capital

Direct TV

EnerTech Capital (William Kingsley)

GroupM (Irwin Gotlieb)

GV (Shishir Mehrotra)

InterWest Partners (Douglas Pepper)

Menlo Ventures (Hal Calhoun)

Westbury Partners

Proceeds Purpose
Invidi's Advatar software will be rolled out over the course of this inside all DirecTV DVR digital set-top boxes. The system enables advertisers to deliver tailored messaging to individual households during a commercial break.

Company Information

Company Status
Private & Independent
Industry
Digital Media & VR & AR
Mailing Address
202 Carnegie Center 204
Princeton, NJ 08540
USA
Email Address
Overview
INVIDI Technologies offers Advatar, an application that delivers addressable targeted advertising and marketing messages to viewers.
Profile
INVIDI Technologies LinkedIn Company Profile
Social Media
INVIDI Technologies Company Twitter Account
Company News
INVIDI Technologies News
Facebook
INVIDI Technologies on Facebook
YouTube
INVIDI Technologies on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
David Downey
  David Downey LinkedIn Profile  David Downey Twitter Account  David Downey News  David Downey on Facebook
Chief Financial Officer
Chris O'Toole
  Chris O'Toole LinkedIn Profile  Chris O'Toole Twitter Account  Chris O'Toole News  Chris O'Toole on Facebook
Chief Operating Officer
Bruce Anderson
  Bruce Anderson LinkedIn Profile  Bruce Anderson Twitter Account  Bruce Anderson News  Bruce Anderson on Facebook
Executive Vice President
Michael Kubin
  Michael Kubin LinkedIn Profile  Michael Kubin Twitter Account  Michael Kubin News  Michael Kubin on Facebook
VP - Finance
Ronald Gravino
  Ronald Gravino LinkedIn Profile  Ronald Gravino Twitter Account  Ronald Gravino News  Ronald Gravino on Facebook
VP - Product Management
Howard Fiderer
  Howard Fiderer LinkedIn Profile  Howard Fiderer Twitter Account  Howard Fiderer News  Howard Fiderer on Facebook


 

 

Browse more venture capital transactions:

Prev: 4/15/2011: Yesware venture capital transaction
Next: 4/15/2011: Carmell Therapeutics venture capital transaction

 

Share this article

 


Where The Data Comes From

Our team works diligently to document funding rounds that are announced publicly. All VC database entries reported here are derived from news reports and company announcements. The information comes to us via our partnership with VentureDeal.com, an affiliated venture.

 


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary