Tech Company Financing Transactions
eBrands Funding Round
Varma Mutual Pension Insurance Company and private investors participated in a $8.1 million capital raise for eBrands. The round was announced on 3/12/2025.
Transaction Overview
Company Name
Announced On
3/12/2025
Transaction Type
Venture Equity
Amount
$8,100,000
Round
Undisclosed
Investors
Varma Mutual Pension Insurance Company (Lead Investor)
Proceeds Purpose
The company intends to use the funds to support the continued development of Apollo, its proprietary AI-powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments.
Company Information
Company Status
Private & Independent
Industry
ECommerce
Mailing Address
Kemp House 160 City Rd.
London, EC1V 2NX
UK
London, EC1V 2NX
UK
Phone
Website
Email Address
Overview
We acquire, operate and scale small to medium-sized e-commerce Brands. We focus on brands that promote an active lifestyle & wellbeing, and grow them on global marketplaces. eBrands is an innovation driven brand house with a global focus and inherently Nordic values, this is why we care about sustainability, durability and brands with a purpose driven story.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Robin Bade
Chief Financial Officer
Dennis Roikonen
Chief Operating Officer
Erika Ottela
VP - Bus. Development
Jonne
VP - Marketing
Roni Jalkanen
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