Tech Company Financing Transactions

ViTrue Funding Round

ViTrue closed a $17 million Series C funding round on 2/17/2011. Backers included Advent Venture Partners, Scale Venture Partners and Dace Ventures.

Transaction Overview

Company Name
ViTrue
Announced On
2/17/2011
Transaction Type
Venture Equity
Amount
$17,000,000
Round
Series C
Investors

Advent Venture Partners (Lead Investor)

Scale Venture Partners (Lead Investor) (Stacey Bishop)

Dace Ventures (David Andonian)

General Catalyst Partners (David Fialkow)

Proceeds Purpose
With this financing, Vitrue will expand the scope of the company.

Company Information

Company Status
Acquired or Merged
Industry
Enterprise IT
Mailing Address
101 Marietta Street 1700
Atlanta, GA 30303
USA
Phone
404.478.8320
Website
www.vitrue.com
Email Address
[email protected]
Overview
ViTrue is reinventing the way brand marketing is created, priced, and distributed with innovative web-based products that combines user services, user tools and brand partnerships.
Profile
ViTrue LinkedIn Company Profile
Social Media
ViTrue Company Twitter Account
Company News
ViTrue News
Facebook
ViTrue on Facebook
YouTube
ViTrue on YouTube

Management Team

Title
Name
Email & Social
Chief Executive Officer
Reggie Bradford
  Reggie Bradford LinkedIn Profile  Reggie Bradford Twitter Account  Reggie Bradford News  Reggie Bradford on Facebook
Chief Financial Officer
Catherine Chandler
  Catherine Chandler LinkedIn Profile  Catherine Chandler Twitter Account  Catherine Chandler News  Catherine Chandler on Facebook
Chief Operating Officer
Jim Anderson
  Jim Anderson LinkedIn Profile  Jim Anderson Twitter Account  Jim Anderson News  Jim Anderson on Facebook
VP - Bus. Development
Max Clark
  Max Clark LinkedIn Profile  Max Clark Twitter Account  Max Clark News  Max Clark on Facebook
VP - Client Services
Chad Estes
  Chad Estes LinkedIn Profile  Chad Estes Twitter Account  Chad Estes News  Chad Estes on Facebook
VP - General Counsel
Harris Troutman
  Harris Troutman LinkedIn Profile  Harris Troutman Twitter Account  Harris Troutman News  Harris Troutman on Facebook
VP - Marketing
Erika Brookes
  Erika Brookes LinkedIn Profile  Erika Brookes Twitter Account  Erika Brookes News  Erika Brookes on Facebook

 

 

Browse more venture capital transactions:

Prev: 2/16/2011: ExaGrid Systems venture capital transaction
Next: 2/17/2011: Privaris venture capital transaction

 

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