Tech Company M&A Transactions
Pivotal Veracity Acquisition
Pivotal Veracity was acquired by Unica. The transaction was announced on 1/13/2010. The parties disclosed the acquisition price to be $17.8 million.
Transaction Overview
Company Name
Acquired By
Announced On
1/13/2010
Transaction Type
M&A
Amount
$17,800,000
M&A Terms
Marketing software provider Unica (NASDAQ: UNCA) of Waltham, MA, has acquired Pivotal Veracity of Phoenix, AZ, and Bradenton, FL, for $17.8 million in cash.
Company Information
Company Status
Acquired or Merged
Industry
Digital Media & VR & AR
Mailing Address
2980 E. Northern Ave B-4
Phoenix, AZ 85028
USA
Phoenix, AZ 85028
USA
Phone
Website
Email Address
Not Recorded
Overview
Pivotal Veracity provides a suite of solutions that empowers large enterprises, ESPs, and agencies with tools and expertise to optimize the deliverability, reputation and effectiveness of their digital communications.
Profile
Social Media
Company News
Facebook
YouTube
Management Team
Title
Name
Email & Social
Chief Executive Officer
Deirdre Baird
Chief Financial Officer
Charles Goetz
Chief Operating Officer
Michelle Eichner
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Where The Data Comes From
We do our best to record all VC transactions involving tech companies. VC investment data records reported here are sourced from news reports and company announcements. The data is sourced from VentureDeal.com, an affiliated venture.
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