Small Business Public Relations
Think Your Business isn't Press Release Worthy? Think Again...
Written by Mac Cassity for Gaebler Ventures
What makes a business press release worthy? More than you might imagine actually. Just about any business has aspects about it that would make a great press release. This article will help to shed some light on what a business could issues a press release about, how to get it written, and where to submit it once it has been created.
One of the best ways to get traffic to your website and create exposure about your business or service is to issue a press release to tell the world about it.
The thing is, many business owners assume their business or product is not worthy of a press release but nothing could be further from the truth.
Pretty much ANY business could benefit from a well written press release. The key is to create one that tells something about your business that other people simply may not know about.
For instance, have you been in business for a long time and are celebrating an anniversary? Perhaps you just gave a key employee a promotion that is worthy of recognition? Maybe you have just moved locations and you want everyone to know where you are. You see, here are MANY aspects of your business you could choose to write a press release about and all of them have the potential of bringing you more exposure and in turn, more clients.
Writing a press release is fairly easy and there are many easy to follow FREE templates available online. If writing is not your game or you just want to outsource the job, there are plenty of writers available online who can create high quality press releases for you for much less than you might imagine. The average press release can be created and submitted for less than $50. Keep in mind that well established marketing companies may charge much more, but the difference in quality is oftentimes negligible. Look around to find a copy writer who meets your needs and is affordable.
Once you have a quality press release in hand, it is time to submit and get some exposure! Again, marketing companies can provide this service, but oftentimes for fees that may turn off the business that is on a budget. The fact is, you can do the job yourself for much less. If you are just looking to gain local exposure, just visit websites of local publications and you should be able to find out how to submit press releases to them directly. In addition, there are many online services that can get your press release to thousands of contacts for one small fee. There are even websites that will submit your press release to select publications and news oriented websites for free. Keep in mind, you often get what you pay for, so opting for a well known service like PR Web or the like may end up being your best bet.
Once your release has been submitted, you can often expect two things to happen. One is your website will receive traffic once the press release begins to gain some traction. Reporters and potential clients who see the release may visit your website for more information. The second thing, which doesn't always happen but you hope it does, is that a reporter will grab the release and decide to do a story on your business. This can result in TREMENDOUS exposure for your business! The resulting article can be used in your marketing materials and you might gain clients from it for a long time afterwards provided you capitalize on the initial exposure.
Remember, press releases aren't just for new inventions or events like grand openings. Find news worthy aspects of your business, submit regular press releases, and benefit from smart, inexpensive marketing in the process!
Mac Cassity is an entrepreneur and business person. Mac began writing professionally when he was twelve years old for a comic book collecting publication. Today, he has experience in insurance agency management and runs his own freelance writing business, Mac the Knife Articles.
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