Direct Marketing

Successful Postcard Marketing

Written by Rayzelle Forrest Young for Gaebler Ventures

Gives tips on how to design and distribute your postcards in order to achieve a successful postcard marketing campaign.

Color postcards are excellent for direct mail marketing.

The process of designing postcards to market your business is usually an easy one. In addition, they can be sent out almost immediately after they have been created which causes them to be extremely time efficient. In order to design a good postcard and launch a successful postcard marketing campaign you will need to keep a few things in mind during the design and distribution process.

Create A Universal Appeal

Creating a universal appeal for your postcards will reduce the chances of you offending someone. Be careful when mixing bold colors with certain designs. There are certain cultural backgrounds that may get offended depending on how you mix designs and colors together. The only way to avoid this is to do sufficient market research on the demographics that you are targeting.

Avoid Spamming

Have a set distribution schedule for your postcard marketing campaign. This will help you avoid spamming or overloading your clients with your marketing message. If you send your postcards out too much, pretty soon your target audience will view them as junk mail and begin to toss them in the trash without even looking at them. This is a big waste of time and money.

Try sending your postcards out monthly or bi-monthly. These time frames are enough to get peoples attention whenever they see your postcard in their mailboxes without overloading them. To get more attention, change your design with every mailing. This will give your target audience the impression that you have something new to say about your product than you did with the last design they saw.

Use High Quality Products

Even if you are on a budget, always create your postcards with high quality products. Your postcards are a representation of your business. If you use paper and printing products that come off as looking and feeling cheap, then your business will be perceived in the same way. Your postcard design should look and feel good as well as last a long time. If you aren't able to achieve these three things then you are seriously jeopardizing the success of your postcard marketing campaign.

Although postcard marketing is a fairly easy and effective way to use direct mail marketing, there are some things you will need to keep in mind if you want to be successful at it. Remember to thoroughly research your target audience to avoid sending out offensive postcards. In addition, have a set, non-spamming distribution schedule and use high quality products. Using these three tips will help make your postcard marketing campaign a success as well as increase your business sales.

Rayzelle is an entrepreneur and writer. Based on her experiences as an owner of her own dance studio, she will share her personal tips on being a successful entrepreneur.

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