Wisconsin Business Startup Guides

Starting a Business in Watertown, Wisconsin

Thinking about starting a business in Watertown, Wisconsin? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Watertown.

Will You Be a Good Entrepreneur?

Most new ventures do not succeed, in part because the founder did not have the perseverance and abilities that are necessary to succeed. So, before you open a business, consider all of the implications of being an entrepreneur.

To determine whether you have what it takes to run a business, we recommend these three steps to help you decide:

  • Talk to other entrepreneurs in Watertown. They are usually very willing to share their insights on the ups and downs of being an entrepreneur.
  • We recommend reading Characteristics of Successful Entrepreneurs. For aspiring new entrepreneurs, it's a must read article.
  • Seek the advice of somebody who knows you well. Others sometimes know you better than you know yourself.

Watertown, Wisconsin Demographic Information

Watertown has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Watertown demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Watertown.

Business Size
# of
Businesses
1-4 Employees
8656
5-9 Employees
3376
10-19 Employees
2208
20-49 Employees
1992
50-99 Employees
408
100-249 Employees
480
250-499 Employees
48
500-999 Employees
48
1000+ Employees
0
All Watertown Businesses
17216

As a new Watertown entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Watertown for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type
# of
Businesses
Animal (except Poultry) Slaughtering
1
Automatic Vending Machine Manufacturing
1
Automobile Driving Schools
1
Automotive Exhaust System Repair
1
Automotive Glass Replacement Shops
1
Automotive Parts and Accessories Stores
5
Baked Goods Stores
2
Beauty Salons
13
Bed-and-Breakfast Inns
1
Beer and Ale Merchant Wholesalers
1
Beer, Wine, and Liquor Stores
1
Book Stores
1
Bowling Centers
2
Business Associations
2
Carpet and Upholstery Cleaning Services
2
Caterers
3
Cemeteries and Crematories
2
Cheese Manufacturing
1
Child and Youth Services
1
Child Day Care Services
5
Civic and Social Organizations
3
Commercial Lithographic Printing
1
Community Food Services
1
Computer and Software Stores
1
Construction Sand and Gravel Mining
1
Consumer Lending
1
Continuing Care Retirement Communities
1
Couriers
2
Custom Computer Programming Services
2
Dental Laboratories
1
Discount Department Stores
2
Drinking Places (Alcoholic Beverages)
12
Drywall and Insulation Contractors
2
Electric Power Distribution
1
Electrical Contractors
8
Employment Placement Agencies
1
Engineering Services
2
Family Clothing Stores
4
Farm Supplies Merchant Wholesalers
1
Finish Carpentry Contractors
13
Fitness and Recreational Sports Centers
4
Floor Covering Stores
1
Florists
4
Food (Health) Supplement Stores
2
Food Product Machinery Manufacturing
1
Food Service Contractors
2
Framing Contractors
5
Full-Service Restaurants
21
Funeral Homes and Funeral Services
3
General Automotive Repair
12
General Freight Trucking, Local
2
General Medical and Surgical Hospitals
1
General Rental Centers
1
Gift, Novelty, and Souvenir Stores
6
Glove and Mitten Manufacturing
1
Golf Courses and Country Clubs
1
Hazardous Waste Treatment and Disposal
1
Home Centers
1
Home Furnishing Merchant Wholesalers
1
Home Health Care Services
3
Household Appliance Stores
3
Industrial Launderers
1
Industrial Mold Manufacturing
1
Investment Advice
1
Janitorial Services
6
Jewelry Stores
2
Kidney Dialysis Centers
1
Landscaping Services
15
Limited-Service Restaurants
19
Limousine Service
2
Mail-Order Houses
1
Masonry Contractors
4
Meat Markets
2
Meat Processed from Carcasses
1
Metal Stamping
2
Museums
1
Musical Instrument and Supplies Stores
1
New Housing Operative Builders
2
Newspaper Publishers
1
Nonresidential Property Managers
1
Nursing Care Facilities
2
Office Administrative Services
1
Office Equipment Merchant Wholesalers
2
Offices of Certified Public Accountants
1
Offices of Dentists
11
Offices of Lawyers
4
Offices of Optometrists
2
Offices of Other Holding Companies
2
Offices of Podiatrists
1
Offices of Real Estate Appraisers
1
Optical Goods Stores
2
Paint and Wallpaper Stores
1
Painting and Wall Covering Contractors
6
Periodical Publishers
1
Pet and Pet Supplies Stores
1
Pharmacies and Drug Stores
3
Photography Studios, Portrait
1
Plastics Bottle Manufacturing
1
Political Organizations
1
Portfolio Management
1
Private Mail Centers
1
Public Relations Agencies
1
Radio Stations
1
Ready-Mix Concrete Manufacturing
2
Residential Property Managers
2
Retail Bakeries
1
Roofing Contractors
5
Sawmills
1
School and Employee Bus Transportation
2
Securities Brokerage
4
Septic Tank and Related Services
1
Setup Paperboard Box Manufacturing
1
Sheet Metal Work Manufacturing
1
Shoe Stores
3
Siding Contractors
4
Site Preparation Contractors
4
Snack and Nonalcoholic Beverage Bars
2
Soft Drink Manufacturing
1
Solid Waste Collection
1
Sporting Goods Stores
1
Sports and Recreation Instruction
2
Steel Foundries (except Investment)
1
Steel Investment Foundries
1
Tax Preparation Services
3
Taxi Service
1
Temporary Help Services
2
Tire Dealers
3
Tradebinding and Related Work
1
Travel Agencies
2
Truck Trailer Manufacturing
1
Used Household and Office Goods Moving
1
Used Merchandise Stores
3
Vending Machine Operators
1
Video Tape and Disc Rental
2
Wholesale Trade Agents and Brokers
5
Wired Telecommunications Carriers
3
Women's Clothing Stores
1
Wood Container and Pallet Manufacturing
2

What About Buying an Existing Watertown Business?

We've created a handy website page for those who want to Buy a Business in Wisconsin. Follow that link and you may find several good businesses for sale in Watertown.

If you are serious about buying a business, you may want to read this article: Buying a Business.

Forming a Company in Watertown, Wisconsin

A critical step is ensuring that your business is formed as a legal entity that is separate from its owners. The main advantage of forming your new business as a legal entity is that it separates your business liabilities from your personal liabilities.

The entity you form can be a corporation, LLC, sole proprietorship, partnership or other structure.

Incorporating is a very popular way to form a business. Of course, you have to decide which type of corporation to form and where to incorporate. If you are starting a business in Wisconsin, it doesn't mean you are required to incorporate in Wisconsin. As it turns out, you can incorporate in any state you would like to. For example, it's very popular to incorporate in Delaware, and incorporating in Nevada has become very trendy as well. Don't forget, though, that you will have to register as a foreign entity in all states that you do business in.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Avoiding Personal Liability in Business. You should also consider getting professional assistance from your business lawyer. Finally, if you are starting a business in Watertown, Wisconsin, our information on Incorporating in Wisconsin may be a useful resource if you decide to incorporate in Wisconsin.

Raising Money for Your New Venture

Getting your Watertown business the capital it needs to succeed requires strong organization skills and perseverance. The reality is that there is very little funding available for new small businesses, and you have to explore every possible alternative.

To learn about raising money, we recommend you read the fundraising articles on our site, such as 504 Loans.

For Watertown entrepreneurs who need startup capital, check out our List of Wisconsin Angel Investors and our List of Wisconsin Venture Capital Firms.

Marketing Your New Venture

Whether your goal is to attract Watertown customers or you plan on selling elsewhere, you need a excellent marketing plan.

There are myriad resources on this site to help you with your marketing plan. Sponsoring Local Events discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.

Increase Your Entrepreneurial Knowledge

Good entrepreneurs recognize that they don't know everything.

With your business being located in Watertown, Wisconsin, you will want to take advantage of the learning programs at local Wisconsin educational institutions. It's also smart to see if there are any networking groups or organizations in which Watertown entrepreneurs get together to network and trade their business experiences.

What's Next?

Most new Watertown businesses underestimate the number of challenges they will face.

From this point on, you control your own destiny.

We are here to help Watertown businesses to be successful. We want to be there for you to answer your business questions, whether you are a new Watertown entrepreneur who is just getting started or you are already up and running with your new venture.

More Entrepreneurial Resources for Starting a Business in Watertown, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Watertown.

More Startup Articles for Wisconsin Cities

Starting a Business in Waterloo
Starting a Business in Waukesha

Browse All Business Startup Guides for Wisconsin
Starting a Business Guides for Other States

 

 

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