California Business Startup Guides

Starting a Business in Venice, California

Thinking about starting a business in Venice, California? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Venice.

Will You Be a Successful Entrepreneur?

Most new ventures don't make it, in part because the business owner did not have the perseverance and abilities that are necessary to succeed. So, before you start your business, consider all of the implications of being an entrepreneur.

Because entrepreneurship is not for everyone, we recommend you do the following to help you assess whether you should move forward with starting a business:

  • Talk to other entrepreneurs in Venice. They are usually very willing to share their insights on the ups and downs of being an entrepreneur.
  • We recommend reading Characteristics of Successful Entrepreneurs. For aspiring new entrepreneurs, it's a must read article.
  • Seek the advice of somebody who knows you well. Others sometimes know you better than you know yourself.

What Business Are You Starting?

There are many businesses that you can start. How do you know which type of business is right for you? If you are struggling with what type of business to start, read Business Ideas That Don't Make Sense.

For in-depth how-to guides on how to start specific businesses, browse our Good Businesses to Start section of our site. For example, you might be interested in our Starting a Dance Club guide or our Starting a Tatoo Parlor guide.

Don't forget that you are opening your new business in Venice. The business you want to start may already be well-represented in Venice. Don't forget to review Venice demographics to see if there's a market for what you want to sell.

Venice, California Demographic Information

Venice has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Venice demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Venice.

Business Size
# of
Businesses
1-4 Employees
5919
5-9 Employees
1293
10-19 Employees
639
20-49 Employees
423
50-99 Employees
144
100-249 Employees
45
250-499 Employees
9
500-999 Employees
0
1000+ Employees
0
All Venice Businesses
8472

As a new Venice entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Venice for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type
# of
Businesses
Advertising Agencies
5
Architectural Services
25
Barber Shops
1
Beauty Salons
3
Beer, Wine, and Liquor Stores
8
Boat Dealers
3
Book Publishers
1
Book Stores
2
Business Associations
1
Camera and Photographic Supplies Stores
2
Car Washes
4
Caterers
3
Child and Youth Services
1
Child Day Care Services
6
Children's and Infants' Clothing Stores
1
Civic and Social Organizations
3
Commercial Bakeries
1
Commercial Lithographic Printing
1
Commercial Photography
3
Computer Facilities Management Services
1
Computer Systems Design Services
6
Confectionery and Nut Stores
1
Convenience Stores
3
Custom Computer Programming Services
9
Diagnostic Imaging Centers
1
Digital Printing
1
Document Preparation Services
2
Drinking Places (Alcoholic Beverages)
6
Educational Support Services
1
Electrical Contractors
4
Elementary and Secondary Schools
1
Employment Placement Agencies
2
Engineering Services
4
Environmental Consulting Services
1
Exam Preparation and Tutoring
1
Family Clothing Stores
4
Fine Arts Schools
1
Fitness and Recreational Sports Centers
5
Florists
4
Food (Health) Supplement Stores
2
Food Service Contractors
1
Formal Wear and Costume Rental
1
Full-Service Restaurants
40
Furniture Merchant Wholesalers
1
General Automotive Repair
8
General Freight Trucking, Local
1
Gift, Novelty, and Souvenir Stores
3
Graphic Design Services
29
Hardware Stores
1
Home Furnishing Merchant Wholesalers
1
Home Health Care Services
1
Industrial Design Services
2
Insurance Agencies and Brokerages
4
Interior Design Services
6
Internet Publishing and Broadcasting
2
Internet Service Providers
1
Investment Advice
2
Janitorial Services
4
Land Subdivision
1
Landscape Architectural Services
6
Landscaping Services
5
Limited-Service Restaurants
26
Linen Supply
1
Local Messengers and Local Delivery
1
Locksmiths
1
Mail-Order Houses
5
Marinas
1
Marketing Consulting Services
12
Media Buying Agencies
1
Men's Clothing Stores
1
Mortgage and Nonmortgage Loan Brokers
1
Motion Picture and Video Production
68
Musical Groups and Artists
5
Nail Salons
2
Natural Gas Distribution
1
News Syndicates
1
Nonresidential Property Managers
3
Nursing Care Facilities
1
Office Administrative Services
1
Offices of Certified Public Accountants
1
Offices of Chiropractors
4
Offices of Dentists
4
Offices of Lawyers
15
Paint and Wallpaper Stores
1
Painting and Wall Covering Contractors
3
Parking Lots and Garages
5
Pet and Pet Supplies Stores
3
Pharmacies and Drug Stores
3
Photography Studios, Portrait
6
Portfolio Management
1
Prepress Services
1
Private Mail Centers
2
Professional Employer Organizations
1
Public Relations Agencies
8
Quick Printing
1
Radio Stations
1
Real Estate Credit
2
Record Production
1
Residential Property Managers
7
Residential Remodelers
6
Satellite Telecommunications
1
Savings Institutions
1
Securities Brokerage
1
Shoe Stores
1
Sign Manufacturing
1
Snack and Nonalcoholic Beverage Bars
6
Software Publishers
5
Sporting Goods Stores
1
Sports and Recreation Instruction
3
Tax Preparation Services
3
Telemarketing Bureaus
2
Television Broadcasting
1
Theater Companies and Dinner Theaters
3
Tile and Terrazzo Contractors
1
Toilet Preparation Manufacturing
1
Translation and Interpretation Services
2
Travel Agencies
2
Used Car Dealers
4
Used Merchandise Stores
5
Veterinary Services
3
Video Tape and Disc Rental
1
Wired Telecommunications Carriers
2
Women's Clothing Stores
6

Forming a Company in Venice, California

A critical step is ensuring that your business is formed as a legal entity that is separate from its owners. Among other things, forming a legal entity for the business limits your liabilities.

The entity you form can be a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.

Incorporating is a very popular way to form a business. Of course, you have to decide which type of corporation to form and where to incorporate. If you are starting a business in California, it doesn't mean you are required to incorporate in California. In fact, you can incorporate wherever you want. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.

There are many nuances to forming a company. We recommend you read some of the educational articles about company formation that are availabe on our site, such as Corporate Formalities. You should also consider getting professional assistance from your business lawyer. Finally, if you are starting a business in Venice, California, our information on Incorporating in California may be a useful resource if you decide to incorporate in California.

Marketing Your New Venture

To rise above the crowd in Venice and build your business, having an excellent marketing plan is fundamental to your successs.

You can learn plenty about marketing on our site. Advertising in Magazines discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. There are many more articles on marketing on our site. Visit our Small Business Marketing resource section to see them all.

Building Up Your Sales

Mastering the art of selling is priority one if you want your new Venice business to do well.

Good selling involves demonstrating that your wares meet your customer's needs. Fortunately, we've got plenty of good advice to help you improve your selling skills.

How to Build and Motivate a Sales Team is a good article to read, one of dozens in the Selling for Entrepreneurs section of our site.

What's Next?

Most new Venice businesses underestimate the number of challenges they will face.

From this point on, you control your own destiny.

We are here to help Venice businesses to be successful. We believe entrepreneurship is an amazing engine for job creation in Venice, neighborhood development and overall economic health.

More Entrepreneurial Resources for Starting a Business in Venice, California

Here are more links that we believe will help you be successful in starting a business in Venice.

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