Small Business Marketing Advice

Starting a Wedding Favor Business

Written by Anna Lempereur for Gaebler Ventures

Want to start a wedding favors business but have trouble finding ideas? These tips will help you find the most practical items to market to your consumers.

Starting a wedding favors business is highly effective because people are getting married all year round, and they are constantly looking for the right favors to give to their guests.

It is important for wedding gifts to be attractive yet practical, and these ideas will give your business a great start.

Candy

Chocolates and other types of candy of an assortment of shapes and sizes tend to be quite popular at weddings. While using candy as a wedding favor, it is important to choose the right packaging that will attract customers. Molding chocolates is a great way to transform an ordinary bar of chocolate into the shape of something delicate like a dove, flower, butterfly, seashell, snowflake or anything that would fit the theme of a wedding. You can also engrave a message in a square of chocolate to make it more personal. Wrap the chocolates in an assortment of colored foil so they will match any table setting. A great way to make them fancier is to wrap a few chocolates in a cellophane bag and adorn with a ribbon.

Collectibles

These are items that not only look beautiful on a wedding table, but can be beneficial for everyday use. These items are popular because they are a great way to help guests remember that special event. Vases, picture frames, candles, coasters, letter openers, bottle stoppers, salt and pepper shakers, bookmarks, and keychains are practical for everyday use. Be sure that a variety of neutral, bold, warm and cool colors are available for each item, so they can be customized to match any wedding. If a guest puts a vase from the wedding on the table, they may be asked where they got it from. After hearing it was a wedding favor, that guest may ask who did the favors - maybe they have an upcoming wedding. That way, word of marketing will help your business grow even faster!

Themed Items

Create favors that can fit popular themes, such as beach, Hawaiian, love, seasonal, wine, Las Vegas, heritage, floral, golf, and western. Although these items are made for specific themes, they will instantly attract those who are holding each type of event. To determine what types of favors are appropriate for each theme, ask yourself the following questions: What do people think of when they think of this theme? What can be made to fit the theme while practical at the same time? If you are making favors for a western wedding, make a salt shaker in the shape of a cowboy and a pepper shaker in the shape of a horse.

Anna Lempereur is a freelance writer interested in writing about small business. She is currently a Journalism major at the University of Albany in New York.

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