Niche Customer Sales Tactics
Selling to Wood Floor Refinishing and Resurfacing Businesses
For many firms, selling to wood floor refinishing and resurfacing businesses can be a pathway to small business success. For entrepreneurs that market to wood floor refinishing and resurfacing businesses, the upside is that a strong selling approach can lead to fast conversions in this market.
Although there is a strong market for products geared toward wood floor refinishing and resurfacing businesses, penetrating the market can be daunting.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target wood floor refinishing and resurfacing businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
High Impact Strategies
High impact sales strategies leverage low-cost resources to achieve maximum results. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to wood floor refinishing and resurfacing businesses.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.
Most wood floor refinishing and resurfacing businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.
How to Communicate Your Message
Messaging is a fundamental component of sales. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
For maximum impact, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of wood floor refinishing and resurfacing businesses that can be customized to your precise specifications.
Share this article
Additional Resources for Entrepreneurs