Niche Customer Sales Tactics
Selling to Wine Bars
Leading wine bars understand the value of every dollar. To dominate in the wine bar industry, you'll need to pay attention to the basics.
Despite robust demand for products sold to wine bars, penetrating the market can be daunting.
Before opening a wine bar, survey the local wine community to identify gaps in the marketplace.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target wine bars. Whether you're an emerging seller or a seasoned veteran, here are a few of the tools you need to have in your toolbox.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to wine bars. Silo business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Industry Experience
In wine bar sales, industry experience is fundamental requirement. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be familiar with the things are important to a typical wine bar.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, wine bars may also be more friendly to sellers within their network, so it's important to expand your industry contact base as quickly as possible.
Gaining Traction in the Marketplace
Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are a far cry from money in the bank.
To succeed with wine bars, you'll want to apply a diverse mix of marketing strategies that funnel key messaging through multiple channels.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of wine bar contacts.
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