Niche Customer Sales Tactics
Selling to Washing Machine and Dryer Repair Businesses
The problem with selling to washing machine and dryer repair businesses is that misguided efforts can threaten your entire plan for success. Don't forget that washing machine and dryer repair businesses aren't easy sales marks -- here's what you'll need to convert prospects into customers.
A good sales strategy is the foundation of a solid revenue stream. So for businesses that sell to washing machine and dryer repair businesses, strategic sales planning is a prerequisite for success.
The majority of washing machine and dryer repair businesses expect stellar service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to washing machine and dryer repair businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.
Casting a Broad Net
The first step in selling to washing machine and dryer repair businesses is to cast a broad net. Strategies that focus exclusively on the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
High Impact Strategies
Winning sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to washing machine and dryer repair businesses.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for washing machine and dryer repair businesses.
Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Share this article
Additional Resources for Entrepreneurs