Sales Strategies
Selling to Video Tape, CD, and DVD Duplication and Transfer Services Businesses
Without a doubt, video tape, CD, and DVD duplication and transfer services businesses are high value sales targets in today's marketplace. With these useful selling tips, you can improve your sales model and increase your returns when selling to video tape, CD, and DVD duplication and transfer services businesses.
In the modern marketplace, even small mistakes affect your company's bottom line and impede your selling success.
For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Market Aggressively
Ambitious marketing factors into video tape, CD, and DVD duplication and transfer services business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Customer Profiles
New companies in the video tape, CD, and DVD duplication and transfer services business market are advised to profile key sales targets before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to reach high value video tape, CD, and DVD duplication and transfer services business leads.
In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. In general, video tape, CD, and DVD duplication and transfer services businesses are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may suffice for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to video tape, CD, and DVD duplication and transfer services businesses.
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