Sales Strategies
Selling to Video Gambling Machines Businesses
The vast majority of video gambling machines businesses have a wide array of needs that are not being met by their vendors. Don't forget that video gambling machines businesses aren't easy sales marks -- here's what you'll need to convert prospects into customers.
In recent years, video gambling machines businesses have become high value targets in the B2B sector.
Frequently, the best B2B businesses achieve success through the consistent application of proven selling concepts. That's especially true in the video gambling machines business industry where small oversights can translate into losses in market share.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to video gambling machines businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack a team work ethic will ultimately hamper your sales efforts, no matter how good they look on paper.
Market Aggressively
Effective marketing is an essential ingredient in the recipe for video gambling machines business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on maximizing the number of leads that are funneled to your sales force. Lead lists are a legitimate and important resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
How to Evaluate Sales Staff
Regular sales force reviews are necessary for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be acceptable for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for increasing sales volumes and individual achievement. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to video gambling machines businesses.
Share this article
Additional Resources for Entrepreneurs