Selling More
Selling to Universal Churches
As the market recovers, Universal churches are gradually bouncing back from the Great Recession and are starting to reinvest. The tricky part is crafting a selling strategy that gets your products noticed by top-tier buyers.
Penetrating the world of Universal churches can require complex sales and marketing strategies.
The best sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target Universal churches. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
How to Generate Solid Leads
There aren't any standard rules for generating solid sales leads. However, leading sellers typically favor established processes forlead generation. When possible, businesses that sell to Universal churches should take steps to automate the lead generation process through the use of technology and networking activities.
One option worth considering is the incorporation of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the technology and staff inputs necessary to generate leads internally.
At Gaebler, we advise our business partners to explore Experian Business Services for Universal church lead lists. Experian is a reputable firm that is known for providing accurate lists that can be filtered according to geography area, demographic traits and other criteria.
Hiring Staff
People are your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.
Most Universal churches appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.
Review Mechanisms
It's also important to regularly assess your personnel and overall selling strategy. Internal review processes should be based on quantifiable data as well as direct input from Universal churches themselves.
If necessary, modify your hiring and/or strategy to accommodate changes in the marketplace.
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