Winning With Niche Market Sales
Selling to Tire Stores
In today's business environment, unpredictability is the only constant for tire stores. This article teaches you how to get past selling hurdles in the tire store market and dominate the competition.
Despite robust demand for products sold to tire stores, penetrating the market can be daunting.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately tire stores can be found throughout the nation, but the challenge is to acquire and retain new accounts.
Benefits of Networking
Networking enhances your sales capacity. In addition to raising your company's profile, it increases your credibility with tire stores.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that you had never considered before.
Internet Strategies
With tire stores going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the home base for all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Marketing, Promotions & PR
Emerging B2B businesses are often tempted to buy their way into the market. Rather than taking the time to develop relationships with tire store owners, these companies unleash an avalanche of high-priced marketing content in hopes of making rapid headway with buyers.
Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
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