Winning With Niche Market Sales
Selling to Temp Agencies
For many entrepreneurs, selling to temp agencies can be a pathway to achieving revenue goals. With these useful selling tips, you can improve your sales model and improve your results when selling to temp agencies.
Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a daunting � but ultimately achievable business goal.
Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
Market Aggressively
Effective marketing directly impacts temp agency sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to be at the top of your game to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to tailor your business model to an underserved niche.
In the temp agency industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Sales Management Tips
Sales managers can be a factor in the success of your sales strategy.
In this industry, sales reps tend to be highly motivated performers who are accustomed to meeting ambitious sales goals. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that temp agency owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.
Share this article
Additional Resources for Entrepreneurs