Winning With Niche Market Sales
Selling to Teen Clubs
Many teen clubs present possibilities for emerging companies to earn profits. Here's the information you need to increase your sales to teen clubs across the nation.
Most teen clubs have experienced moderate growth rates compared to other businesses.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target teen clubs. Whether you're an emerging seller or a seasoned veteran, here are a few of the tools you need to have in your toolbox.
Sales Management Tips
Sales managers can make a noticeable difference in both ROI and total sales revenue.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. But, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that teen club owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.
Sales & Marketing Tips
Some B2B teen club suppliers rely on marketing firms; others perform marketing internally. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways teen club owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying teen club leads, it will be difficult to capture a meaningful share of the market.
If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable teen club lead lists to B2B sellers.
Sales Strategy Tips
Effective teen club sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be pushed to the top of the list.
Also, it's important to avoid a silo approach to teen club sales. Companies that create firewalls around their sales units fall behind in the marketplace, especially when they face companies that encourage collaborative processes between sales, marketing and other units.
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