Winning With Niche Market Sales
Selling to Teen Churches Businesses
Many teen churches present possibilities for B2B businesses to earn profits. If you're tired of sitting on the sidelines, maybe it's time to start selling to teen churches.
Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that landing new customers in this industry is a lofty ambition that demands diligence and respect.
Companies that market to teen churches have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to teen churches.
How to Find Teen Church Leads
Leads are the foundation of successful selling. The first step in lead generation is to survey the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of teen churches you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward teen churches.
Sales Management Tips
Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that teen church owners value teamwork and may react negatively to sales reps who seem overly disconnected from their sales unit.
Understanding the Market
Start with good market research, which is a prerequisite for profitability in this industry. Effective sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific teen churches that they want to add to their customer roster.
Since relationships are an important part of the selling process, meetings with teen churches leaders and their staff can establish a basis for the sales cycle. These meetings can also provide information that can give your business a competitive edge.
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