Winning With Niche Market Sales
Selling to Taverns
The difficulty with selling to taverns is that misguided efforts can threaten your entire plan for success. With the right approach, your business can achieve financial success selling to taverns.
In today's economy, taverns are looking for quality and affordability.
The majority of taverns expect high levels of service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to taverns, the steady execution of business fundamentals is just as important as your relationships with your customers.
Focused Messaging
Lead generation mechanisms are vital for firms that sell to taverns. Sales teams should be trained in basic lead generation as well as your company's typical prospecting routines. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.
But lead generation is only part of the story. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Don't forget that taverns are educated buyers who know a hollow sales pitch when they hear it. To get their attention, you'll need to create highly focused sales messages that leverages your product's differentiated features.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.
Most taverns appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in service as well as sales routines.
Internet Strategies
With taverns now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Share this article
Additional Resources for Entrepreneurs