Winning With Niche Market Sales
Selling to Tattoo Parlors
The problem with selling to tattoo parlors is that misguided efforts can threaten your entire plan for success. Don't forget that tattoo parlors aren't easy sales marks -- here's what you'll need to compete in today's market.
Technology and technique are important. But in a B2B sales environment, they may be less important than other critical resources.
A strong value proposition and a great strategy are requirements for companies who sell to tattoo parlors. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.
Industry Experience
In tattoo parlor sales, industry experience is a huge plus. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical tattoo parlor.
B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, tattoo parlors may also be more friendly to sellers within their network, so it's important to increase the size of your network as quickly as possible.
Putting It All Together
Ultimately, there is no single strategy that can guarantee a close in your efforts to sell to tattoo parlors. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are unreliable, at best.
To succeed with tattoo parlors, you'll want to apply a diverse mix of marketing strategies that funnel key messaging through multiple channels.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of tattoo parlor contacts.
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