Sell to Your Target Market
Selling to Surf Shops
Without a doubt, surf shops are attractive sales targets in today's marketplace. For companies that sell to surf shops, the focused selling strategies discussed in this article can be important for breaking into the industry.
Despite robust demand for products sold to surf shops, penetrating the market can be daunting.
Frequently, the best B2B businesses achieve success through the consistent application of proven selling concepts. That's especially true in the surf shop industry where simple blunders can translate into losses in market share.
Marketing to Surf Shops
Marketing strategies for surf shops are in a state of constant flux. Businesses that sell in this market have to be diligent about matching their approach to the latest marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are gaining steam.
In order to feed new surf shop leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to streamline lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that underperform in the area of ROI.
For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of surf shop customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
Role of Owners & Managers
Owners and managers are active players in selling to surf shops. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you gain valuable information about the market and the execution of your sales strategy.
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